PROFECO issues guidelines to obtain the Profeco Digital Distinctive

On February 26, 2021, an agreement was published in the Official Federal Gazette announcing the guidelines for the application, use and registration of the Profeco Digital Distinctive for all those who offer, market or sell goods, products or services through the use of electronic, optical or any other technology.

By virtue of the agreement, which can be consulted in this link, a procedure has been created for electronic suppliers to obtain and use the Profeco Digital Distinctive, which will generate a presumption that the electronic supplier respects the legal framework for the protection of consumer rights.

PROFECO will publish a call every six months to obtain the Profeco Digital Distinctive, and will be open for a period of fifteen calendar days. It is expected that the first call will be in the following months.

Likewise, by virtue of the agreement, PROFECO will create the Register of Reliable Suppliers in Electronic Commerce that will be made public through the official website of the Distinctive https://distintivodigital.profeco.gob.mx, which will seek to promote and disseminate the suppliers that have the Profeco Digital Distinctive and will be updated every six months. The above regardless of the dissemination that will be made of such suppliers through the media and institutional social networks.

Once the authorization for the use of the Profeco Digital Distinctive has been granted, it must be included in the upper right hand side of all the company’s electronic pages, as well as in all the hyperlinks associated to them or in those that are directed from the supplier’s main electronic page.

If you would like to know more details of the agreement and how it should be applied to your company’s particular case, please do not hesitate to contact us.

Yours sincerely,

Cannizzo, Ortiz y Asociados, S.C.